#3 Explore, map and share machine

We are back in 200,000 BC. You live happily with your tribe and family. One day knowing the winter is coming and food supplies are low, you decide to go into unknown in search for more. Few miles to the south the journey stops on the edge of a cliff. You spend few hours looking for the easiest place to get down. Shortly after you reach a forest. Walking into it you see bunch of wild animal eyes in the darkness. You slowly step back, you hear growling. Scared for life you run out of the forest jumping into river. Gigantic wolves almost got you. You swim few minutes to the south east and get out. After getting out of water you look in front of you and you see walnut trees as far as you can see. You pack a bag full of walnuts and go back. After you return you decide to draw a detailed map to the place you found, marking all the dangers on the way. Few people ask you if they could have it, so you redraw it for them. Grateful for the information they bring you tools and food.

The problem

Many many miles into lands of Poland, a medium size central Europe country, there is a man driving a British luxury car. He invites famous entrepreneurs to his Bentley and leads detective like conversations exploring various business aspects. Through his own experience and these conversations he sees how super smart people would sometimes get destroyed by overcomplicated Polish tax laws, regulations and audits. This creates very annoying and unnecessary barrier for new ventures to enter the market.

The exploration and mapping

He decides to go and explore that topic bringing finest experts in the country to formulate the best way to run a company in Poland. He goes for the icons by hiring famous politician and tax expert to explain how things work in practice. He records all of that creating about 8 hours of high quality perspectives, that you would otherwise spend a lifetime trying to google on your own ultimately finding nothing useful. He then organizes all of that into single coherent online tutorial guide.

The sharing

He posts it on his website for less than 250 US dollars. On his YouTube channel he spends 15 seconds in 1 hour 1 minute video promoting that info product, while mostly just sharing other insights from business topics. This follows Alex Hormozi and Eben Pagan old advice to give out all your secretes for free and then people will just want more regardless.

Interesting link to similar concept:
https://www.indiehackers.com/post/how-i-made-210-822-selling-a-pdf-and-a-video-on-the-internet-028d5b0a2c